CAT FOOTWEAR:
TOUGH BOOTS FOR
TOUGH ENVIRONMENTS
September 2024
Silverton, Oregon
Cat Equipment is ubiquitous in the work industry around the world, and Cat Footwear pulls inspiration from their big machinery brothers - such as pulling inspiration from treads into boots that work hard on any jobsite. When they were looking to pair their Colorado Equip boots with the machinery that inspired them, they called in Away Capture. We scouted locations for Cat Footwear, landing on a rock quarry that paired a tough environment with Oregon’s natural green beauty. We produced two shoot days, hiring an machine operator from the jobsite as talent, and brought in the full team - photographer, videographer, drone pilot, and more. The project delivered 3 videos and many photos that brought in Cat’s spirit of innovation and signature yellow.
