KEEN UTILITY:
Sturdy Footwear
for Concrete Crews
August 2024
Gresham, OR
Keen Utility asked Away to create photos and videos of their new work boots on a general construction site, showing how the boots’ 90 degree heels keep workers safe, and how durable the new American Built boots are. We worked with a local concrete contractor for a day of lifestyle photography and videography on their jobsite, capturing a crew doing a regular day of work while rocking the Keen products. We also shot off-body, contextualized photos of the new boots to show the technical details in macro photography.
