LIFT SAFETY:
RELIABILITY
WITH iDAX

Lift Safety contracted Away Capture to outfit a crew in their new iDAX hard hats for an industrial worksite photoshoot. We showcased the iDAX hard hats with Whiskey Hill Electric, a commercial electrical contractor, on a residential development project. Following the crew on-site, we captured dynamic industrial photography of the iDAX hard hats in use in real-world conditions, positioning Lift Safety’s product in the environment it’s designed to excel in. This photoshoot created a robust library of marketing assets for Lift Safety, highlighting multiple iDAX colorways and accessories through authentic, on-the-jobsite photography of actual workers.